Strategic Counsel
Looking for the big idea? The best positioning? An integrated approach with your marketing and brand management team? A well-researched media plan? RCI can do it all. We discuss your needs in depth before creating innovative, hard-hitting campaigns that will support your business goals. We also are well-versed in keeping your company out of the media when necessary. We believe in a team effort and enjoy being part of your internal management team when needed.
Positioning and Message Development
The RCI Media Training program offers clients in-depth positioning and message development seminars. We include these key communications tools in all our client discussions to ensure your media outreach is on target and delivers.
Executive Training and Crisis Communications
Looking for an insider's look at the media and how it works? The RCI Media Training programs offer experienced facilitators who are 20-year-plus veterans in corporate communications and national news. When busy executives need guidance, RCI can help. When talent needs to be kept on message, RCI offers streamlined and effective training. Whether it's appearances with Jay, Dave and Regis, or investor news for the Wall Street Journal, we get you prepared and confident.
Press Conferences and Trade Shows
We handle every aspect of your press conference, from choice of venue to talking points, from catering to media lists, invitations and follow up. We advise on timing and work closely with you every step of the way. At trade shows, we handle all media outreach including executive interviews and news announcements.
Events
The look and feel of your event is part of the message you deliver to your customers. RCI brings together a creative group of event organizers to ensure that yours will be an affair to remember, from the right venue to the right tone and premiums.
Media Relations
From the "Today" Show to David Letterman, from the New York Times to Associated Press and everything in between, the RCI team are media relations pros. We have a wide network of press contacts throughout the country, both national and in local markets, and are experts in finding the right story angle for each media outlet. We tell you if a certain aspect of your story isn't media-friendly and work with you to find a different angle.
Written Materials
Whether it's a press release or a web page, RCI's skilled writers - many of them former reporters - know how to create press releases that appeal to the media while staying true to your company's message. It's a balancing act we know well. Nothing speaks so loudly as the right word in the right place.
Photography
The right images say a lot about a company. We develop ideas for photographic elements for press kits, corporate biographies, marketing pieces, brochures and web sites. We have excellent relationships with professional photographers across the country and work with our clients to find the right image at the right price.
Speakers' Bureau
Sometimes getting the word out through the media is not enough. You need your executives to talk directly to specific, targeted groups in your market or nationally. We develop a list of potential organizations, book the appearances, write the speeches and develop key talking points for your executives.
Website Design
In the 21st century, no company can afford to be without a web site that is visually striking, user-friendly and on target with your message. Our talented web designers create sites that reflect your company's brand and get you listed on search engines that help you break through the clutter.
Non-Profits
RCI's non-profit specialists have worked with national and local organizations and are passionate about reaching out to the media to gain awareness and drive fund raising. We are pros at finding the right story angles that will inspire the media to write about your organization and its work.
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Strategic Counsel
Positioning and
Message Development
Executive Training
and Crisis
Communications
Press Conferences
and Trade Shows
Events
Media Relations
Written Materials
Photography
Speakers' Bureau
Website Design
Non-Profits
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